Making a living from a business you don’t understand is risky. Yet a large number of artists, including major ones, have never learned such basics as how record royalties are computed, what a copyright is, how music publishing works, and a number of other things that directly affect their lives.

The entertainment industry, reflecting the world at large, has been obsessed with the wrong question: how do we MAKE people pay for content? What if we started thinking about it the other way around: how do we LET people pay for content?