Subscriptions or advertising. The pivot to paid is overall a healthy trend for many publishers, but subscriptions aren’t a savior. Ads still have a role, sometimes as the main plank of media business models. The success of Axios, Morning Brew and Dotdash prove that. And ads can work with subscriptions -- look at the success Bloomberg is having in t... See more

This new tech stack has also empowered creators with new ways to monetize. Salaries are being replaced by advertising, merchandise, subscription fees etc.

Broadly, the line between excludable and non is the line between where subscriptions vs. ads reign as business models.