All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd
Bill Gurleyabovethecrowd.comSaved by Mo Shafieeha
All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd
Scale and Loyalty are more important online than offline, which drives much of the “winner take…
Gavin Bakermedium.com
2. Market Structure "Market structure" also matters, as does market size. Airbnb's success was attributed to releasing a new market of inventory for travelers tired of paying too much for hotels. Less than 10% of Public Storage's $2.4 billion in sales are controlled. After a year in the market, MakeSpace's biggest issue was CAC (customer acquisitio... See more
Mark Suster • How to Decrease the Odds That Your Startup Fails
I believe that service marketplaces can only prevail if they fit into at least one of the following categories: repeated discovery, online-first marketplaces and SaaS-enabled marketplaces.