All Markets Are Not Created Equal: 10 Factors To Consider When Evaluating Digital Marketplaces - Above the Crowd

Service marketplaces must continuously provide value in terms of either discovery, convenience or trust. In line with this, successful service marketplaces tend to be either repeated-discovery, online-first or SaaS-enabled.

I previously evaluated the scalability of marketplaces based on the geographic range of their network effects, i.e. the maximum physical distance between demand and supply for interactions to take place. Marketplaces with cross-border network effects are significantly more scalable than hyperlocal ones because they can leverage a supplier in one re... See more