All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
amazon.com
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
This means that when we ramble on and on about how we have the biggest manufacturing plant on the West Coast, our customers don’t care. Why? Because that information isn’t helping them eat, drink, find a mate, fall in love, build a tribe, experience a deeper sense of meaning, or stockpile weapons in case barbarians start coming over the hill behind... See more
Donald Miller • Building a StoryBrand: Clarify Your Message So Customers Will Listen
Game Thinking: Innovate smarter & drive deep engagement with design techniques from hit games
amazon.com
A Swim in a Pond in the Rain: In Which Four Russians Give a Master Class on Writing, Reading, and Life
George Saunders • 26 highlights
amazon.com