All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
Seth Godinamazon.com
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
If those outside the megaphone share your WHY and if you are able to clearly communicate that belief in everything you say and do, trust emerges and value is perceived. When that happens, loyal buyers will always rationalize the premium they pay or the inconvenience they suffer to get that feeling. To them, the sacrifice of time or money is worth i
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
We’re forced to make these less-than-inspiring decisions for one simple reason—companies don’t offer us anything else besides the facts and figures, features and benefits upon which to base our decisions. Companies don’t tell us WHY. People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or dou
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau
Normal behavior is forgotten. Only weird behavior survives.
Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.
Normal behavior costs nothing in the short term — but it disappears into the abyss.
Unconventional behavior costs a social price in the short term — but the actions live on as story assets ... See more
Nobody tells stories of when you did the expected — they only tell stories when you did the unexpected.
Normal behavior costs nothing in the short term — but it disappears into the abyss.
Unconventional behavior costs a social price in the short term — but the actions live on as story assets ... See more