All Good Things Must Start
When I asked Whaley about the competitive advantage or vision for MSCHF, he bristled slightly and would only answer obliquely. “I have to think about MSCHF in a 100-year timeframe,” he told me. “Otherwise we are incentivized to take shortcuts.”
I think I understood what he meant. A century-long vision allows you to build something that mostly ignor... See more
I think I understood what he meant. A century-long vision allows you to build something that mostly ignor... See more
Evan Armstrong • The Art of Scaling Taste
On the Shoulders of Giants
leroyalmeida.com
An Essay on Creator Led Brands.
I think over the past 3-4 years there’s been a massive up-tick in these creator led brands, and as many individuals in the audience see the growth, lessons and learnings of someone else, they get inspired to start their own.
I’m all for people having a go at things, but I think this can sometimes be problematic, an... See more
Great design firms must be able to create solutions that can last for many years. Their thinking capability matched with their creative capability represents some of the greatest talents when it comes to brand building, bar none.