In fashion livestreams, viewers can use chat to ask influencers questions about sizing, request close-ups of fabrics, or discuss what accessories would look good with each outfit. Platforms can further enhances this experience by adding features such as bulletins announcing product lotteries when the stream reaches a certain number of likes, or an ... See more

'Livestreaming as a distribution channel' monetisation strategies  This is what an e-commerce livestream looks like on Taobao:  The livestream host is showing off the new skirt while reading comments from viewers about how the clothes will fit on different frames. Clicking on the basket sign takes me to a check-out while the stream is sti... See more

The total scale of the country's livestreaming e-commerce industry reached 433.8 billion yuan (about 65.69 billion U.S. dollars) in 2019 and is expected to double by the end of 2020, a report by global accounting firm KPMG and AliResearch showed.