Saved by Sam Blumenthal
Alibaba Fuses Digital Stores with Livestreaming
A few weeks later, a designer brand that was moving its headquarters reached out to the couple to help sell excess inventory. The brand had about 700 pairs of shoes it wanted to unload. Within three hours, during a livestream on Taobao, Yuan and Zhang sold all the merchandise.
CNBC • Singles Day sales to get tremendous lift from livestream events, as U.S. retailers play catch-up
In a time when shoppers are wary of being in physical shopping centers due to the pandemic, retailers, brands and social media apps have all jumped on the shoppable live content playing field in some way. In recent months, Nordstrom announced over 50 interactive livestream events, Facebook partnered with Anne Klein to debut its live in-app shopping... See more
Retail Dive • What's old is new: Brands craving connection with consumers turn to livestreaming
Instagram’s livestream shopping feature is now over a year old, and beauty brand adoption has become widespread. On September 19, Instagram concluded its “10+ Days of Live Shopping” campaign featuring a range of consumer brands, including many in the beauty and fashion categories. Beauty participants included one of the first Instagram livest... See more