Algorithms and the Homogenization of Taste
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Algorithms and the Homogenization of Taste
In recent years, an underlying sense has emerged that algorithmic culture is shallow, cheap, and degraded in the washed-out manner of a photocopy copied many times over.
Kyle Chayka • Filterworld
... See moreCulture has to follow the dominant modes of perception of a given era. While a twentieth-century building might have been designed to be photographed, the twenty-first century work of art is “designed for reproducibility” through algorithmic feeds…They each contribute and conform to a generic, flattened, reproducible aesthetic. Hence the general st
Over the twentieth century, taste became less a philosophical concept concerning the quality of art than a parallel to industrial-era consumerism, a way to judge what to buy and judge others for what they buy in turn. This phenomenon—conforming too much with popular taste and thus insulating yourself from having a more inspiring, personal encounter
... See moreKyle Chayka • Filterworld
In their article Optimizing For Feelings, The Browser company says that “as our everyday software tools and media became global for the first time, the hand of the artist gave way to the whims of the algorithm. And our software became one-size-fits-all in a world full of so many different people. All our opinions, beliefs, and ideas got averag
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