Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherlandamazon.com
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Where the risk – money – is tangible, and the reward – customer satisfaction – is intangible, it comes as no surprise that there is a misguided purpose.
David Mannheim • The Person in Personalisation: The Story Of How Marketing's Most Treasured Possession Became Anything but Personal
This sort of “contrasting rationality,” whereby differences in cultural values lead to divergent decision-making processes, can come into play in just about any cross-cultural interaction, which makes it incredibly important to cultivate a sixth sense: the sense of “why.”
Jan Chipchase • Hidden in Plain Sight: How to Create Extraordinary Products for Tomorrow's Customers
In the high modernist world we live in, we can adapt Drucker’s dictum that “whatever is measured improves” to a more true-to-reality, but less elegant “whatever is legible improves, unless there are second-order consequences which undermine or destroy the original intention.”
taylorpearson.me • The Illegible Margin: Profiting From the Gap Between the Map and the Territory
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
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