Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Rory Sutherlandamazon.com
Alchemy: The Dark Art and Curious Science of Creating Magic in Brands, Business, and Life
Each of us assigns different values to different things and our behaviors follow accordingly. This is one of the major reasons why it is nearly impossible to “convince” someone of the value of your products or ideas based on rational arguments and tangible benefits. It’s the ol’ Ferrari and Honda Odyssey debate again. Designer jean companies (or my
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
no matter how hard we try to be humane and ethical in our small businesses, we hit a wall real fast when we’re still trying to operate within the vocabulary and architecture of conventional marketing.
Simone Grace Seol • Writing With the Sword - Lesson 1
People don’t buy WHAT you do, they buy WHY you do it. A failure to communicate WHY creates nothing but stress or doubt. In contrast, many people who are drawn to buy Macintosh computers or Harley-Davidson motorcycles, for example, don’t need to talk to anyone about which brand to choose. They feel the utmost confidence in their decision and the onl
... See moreSimon Sinek • Start with Why: How Great Leaders Inspire Everyone to Take Action
101 design rules
Musings, ramblings, and principles that I’ve shared with my team and randomly on Twitter. Reminding yourself of the principles that ground you is simply a good practice. Here are mine.
Design is hope made visible.
You can live your life as the result of history and what came before, or you can live your life as the cau