Airtable's Path to Product-Market Fit

At Airtable, we struggled with the high hurdle rate for the product: unlike SaaS products like Zoom, Dropbox, or Slack, Airtable’s product is incredibly complex. That Airtable has had such strong bottom-up adoption for such a horizontal, versatile product is astonishing. A key challenge for Airtable and its counterparts will be how to communicate t... See more

Many software companies are started opportunistically, so their product roadmaps are evolutionary. But the CEO and co-founder Parker Conrad built Rippling through intelligent design. Each product has a whitepaper, each funding round has a written memo. Releasing these memos publicly means Rippling is unafraid of competition: if you give your produc... See more