AI will change how you search—here's how | Zapier

1. The emergence of creators as vertical-specific search engines. Creators are often the entry point of choice for people on the internet.

the critical skill of the future is not generating new ideas but curating those developed by generative AI. The role of idea curators will be crucial in discerning the most promising concepts, refining them to enhance their viability, and promoting them to gain widespread acceptance.

Much of what’s beautiful about searching the internet is jumping into ridiculous Reddit debates and developing unforeseen obsessions on the way to mastering a topic you’d first heard of six hours ago, via a different search; falling into clutter and treasure, all the time, without ever intending to. AI search may close off these avenues to not only... See more