The central lie behind these programs is that they are meant for artists. They’re not. We don’t need them and using them only hurts us. What our clients really need from us is what the A.I. button cannot and never will be able to give: a human expression in all its flawed, beautiful glory.
I think that the appearance of generative AI with its seemingly magical abilities to unleash the creative beast lurking inside all of us has broken our brains a little bit and it has become difficult to think straight when it comes to the intersection of the technology and humanity and what being creative involves.
The thing that A.I. can’t do, truly, is improvise. A.I. will never have subconsciousness, and in that way can’t be truly creative. Creativity ultimately springs from human drives, and that’ll be the last thing that differentiates us from machines.