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Aggregation Theory
Great things are usually made by specialists, not by all of us. These specialists can create things that the rest of us want. This means that networks can emerge with two groups: one that supplies something valuable, and another which consumes that service. This is where the most valuable type of Internet company enters the game: aggregators.
Uncharted Territories • Platforms and Aggregators
Gig economy platforms’ lock-in isn’t predicated on controlling physical capital or manufacturing equipment. Instead, their capital is data that they gather and control—locations of every network participant, the record of all events and interactions, reputation and feedback scores, and market-clearing prices—all of which strengthens their network e... See more
substack.com • The Creator Economy Is in Crisis. Now Let’s Fix It.
Focused, quality-obsessed publications will take advantage of bundle economics to collect “stars” and monetize them through some combination of subscriptions (less likely) or alternate media forms. Said media forms, like podcasts, are tough to grow on their own, but again, that is what makes them such a great match for writing, which is perfect for... See more
Stratechery • Grantland and the (Surprising) Future of Publishing
Because aggregators deal with digital goods, there is an abundance of supply; that means users reap value through discovery and curation, and most aggregators get started by delivering superior discovery.