
Agencynomics

figure out the following and in the following order: Marketing Strategy/Strategic Marketing Plan Market Segmentation and Differentiation USP Value Proposition Elevator Pitch (say 3, for different occasions) Marketing Channels Sales Process Proposal Templates.
Robert Craven • Grow Your Digital Agency
In a partnership, the ultimate measure of profitability is (or should be) profit per partner, which is driven by three main factors, margin, productivity, and leverage.
David H. Maister • Managing The Professional Service Firm
Security Error | Columbia Business School
www8.gsb.columbia.eduUnderstand the steps that people go through to become clients Understand how many potential clients are at each stage Calculate the probability of future income streams