Adwords killed the web
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Adwords killed the web
...is what approach you use to *acquire customers at scale.*
Meaning, what's your *distribution* insight?
Not just your product insight.
Because if you build something good, often they will not simply come.
Julian Shapirox.comAn example of such a value leakage is Twitter being widely used by Substack writers to drive growth for their newsletters, and Substack is where a creator will effectively put their best content and exchange value.
Rapha Menezes • The Era of Paying for Content
