Adwords killed the web
utkrsh99.notion.site
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Adwords killed the web
A sense of dread as I see this. We are slowly seeing the end of the open web.
- AI search powered experiences take away clicks from high quality publishers in aggregate +
- Crawlbots from AI companies not playing by the rules
leading to
- High quality publishers are looking to get paid *now* for "the value of their data" to compensate for traffi... See more
Vivek Raghunathanx.com
That meant there were three strategies available to media companies looking to survive on the Internet. First, cater to Google. This meant a heavy emphasis on both speed and SEO, and an investment in anticipating and creating content to answer consumer questions. Or you could cater to Facebook, which meant a heavy emphasis on click-bait and human i... See more