Both paywalls and ads have a range of advantages and disadvantages. Some of these vary by medium: books are expensive enough to print that they couldn't be funded by advertising; an analog radio receiver is simple enough that a paywall would require draconian legal force. On the internet, however, I think ads are generally a better fit for two reas... See more

To see what’s radically different between web1 and web3, consider the example of Brave Browser: advertisers pay the browser’s users to watch ads through Brave’s native token, with users making more than twice as much revenue as Brave itself. Users take the place of the traditional ad platform, even as they’re directly incentivized to share Brave it... See more

Currently, the web is monetized mostly by either ads or subscriptions (or by companies offering you free stuff and then selling your data). Over the years, there have been various attempts to switch to a system of micropayments. But despite a few limited successes (e.g. buying one song from a music service), these attempts have generally failed. An... See more