Saved by sari
Advertising and Web3
Independent internet-native creators leverage the internet’s frictionless content creation and distribution, but they’re still trapped by traditional business models like subscriptions and advertising.
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
A subscription model is based on the promise of the production of future gated content. A publication or creator is paid to continue production, not ... See more
Luxury Media
Media on the incumbent web is in crisis. It turns out that paying publishers for clicks, endless loops of “content” and ads, all served on platforms far beyond their maximum-viable scale is ideal for misinformation, disinformation and the decay of trust.
Coindesk • A New Era of Media Begins With Tokenization
Ads have ruined company priorities
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
It used to be that we design for the best possible experience. But then “free” came around. Nothing is really free, however – you may not pay for it but you do with your data to improve ad targeting.
As a result, the incentives for the creators of these products is not to create a better experience for you. It’s to... See more
Golden Krishna • Notes on The Best Interface is No Interface
The other argument for Web3, one that I think is a bit generous, but worth considering, is that Web3 solves a central problem with the way we’ve made money online for the last three decades: scale. In an internet determined by advertisers, everything must reach a level of scale that is both impossible to maintain, and possibly unhealthy for society... See more