The second-greatest accretion of stakeholder value in business, behind Amazon’s entry into healthcare, will be big (and some small) tech firms partnering with a world class university to offer 80% of a traditional four-year degree for 50% of the price.

Perhaps then, the opportunity to disrupt business school is not to change the incentive structure or delivery mechanism, but rather to simply deliver more value for a better price. There’s one company that is on its way to cracking that code: On Deck.

The idea is to start with these underserved segments—whose users may not be very attractive customers on their own—and to apply Clayton Christensen’s disruption theory. New products often disrupt markets by starting on the low end, providing “good enough” functionality, and growing from there into the medium, and eventually into the core market of

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