The three principles on the outside loop—outcome-based strategy, value-based prioritization, and lightweight planning and governance— focus on answering the “how should we invest” question. The inner loop principles—autonomous teams; adaptive, learning culture; and self-sufficient, collaborative decisions—speak to working together and adapting fast

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The approach to ways of working pivoted from a deterministic change program to a facilitative enabling team, working at all levels, on a hypothesis-led evolution over time, focused on enabling teams to achieve Better Value Sooner Safer and Happier. Recognizing that all teams and colleagues are at different stages of their own journey, the WoW CoE d

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In order to maximize positive outcomes, everyone, especially those in senior roles who have a disproportionate impact on organizational culture, need to (1) be more leader and less commander, (2) foster psychological safety, and (3) leverage the fact that product development and organizational change is emergent, not deterministic. There is a need

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