4. Communication is key: It’s really hard to reach NFT buyers. Almost laughably hard: Someone can spend hundreds or thousands of dollars in ETH to get a collectible from your brand, and you can have no way of communicating with them save airdropping to their wallet address. In part this is by design, the verifiable anonymity that blockchain technol... See more

This interpretation stands in contrast to the claims that web3 advocates make. They claim that web2 is a centralized mess dominated by technology megacorporations and web3 is now about content ownership. In order to achieve these goals, they must create an entirely new operating model for the web, one built on the blockchain. Blockchain is in effec... See more

McKenzie is probably right. These two billionaires debating the future of money aren’t exactly in the mix for nomination to the Federal Reserve Board of Governors. But Silicon Valley’s motto isn’t “slowly acquire expertise and fix things.” Blockchain is new, and it’s exciting to engineers, so things are going to get broken. Unfortunately for all of... See more

Enduring on-chain products will measure twice and cut once. While blockchains don't have to be financial, today's market has put a price on almost every token, contract code is public, and the future of crypto regulation is unclear. Because of this, the products that will make it through waves of scammers/hackers, downswings in token value, and pot... See more