Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
Itamar Simonsonamazon.com
Absolute Value: What Really Influences Customers in the Age of (Nearly) Perfect Information
brands are about trust and signaling. They’re a substitute for incomplete information. When information is scarce and asymmetric, consumers flock to trusted brands. But in many parts of the economy, when consumers have reviews at their fingertips, they no longer defer to brands when they make a purchasing decision.
David Perell • What the Hell Is Going On?
It's unclear if this cohort really exists. Brands do matter to people. And, when they don't, there's no particular reason to pick Brandless over the top/cheapest choice on Google or Amazon.
Axios • Attention Required! | Cloudflare
For example, if Disney+ is extremely well-known for kid’s entertainment (say it has a +25pp mental advantage), its marketing activities do not have to work as hard…
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Jenni Romaniuk • Better Brand Health eBook
Brand equity is the additional value a brand name adds to an otherwise equivalent good or service, allowing a company to charge a higher price.