101 Things I Learned® in Business School (Second Edition)

observer effect, by which individuals under study modify their behavior because of their awareness of the study.

Learn an organization’s culture before working with or for it.

Trademark: a distinctive word, phrase, image, sound, fragrance, or combination used by an individual or business to distinguish its goods. Registration with the U.S. Patent and Trademark Office results in formal legal ownership and is indicated by ®. The symbol TM indicates an unregistered trademark for products, while SM indicates an unregistered

“Two basic rules of life are: 1) Change is inevitable. 2) Everybody resists change.”

The Yerkes-Dodson Law says that performance increases with stress, but only up to a point. When stress is too high, performance decreases.

An accelerated schedule will require paying more or accepting lower quality. A reduced budget will mean a slower schedule or reduced quality.

When the prices of some luxury or prestige items have been lowered, demand for them has fallen due to consumers perceiving reduced cachet.

Only the tangible expression of an idea, not an idea itself, is copyrightable.

A study at the University of Bath found that drivers drove measurably closer to bicyclists who were wearing helmets than those without helmets.