I think related to this idea of constrictive mediatypes and layouts is the notion of premeditated workflows verses totally in the control of the user workflows. So typically with software, you have workflows that are designed by a product manager, and they write that into the software, and that's that. So you can imagine, for world building, you ha... See more

All of us quickly recognized that software platform businesses have at least two sides. Software platforms consist of services that are often made available to developers through APIs. They are also made available to computer users, but those computer users typically avail themselves of API-based services by buying applications that in turn use API

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This allowed him to create fully interactive demos that superficially looked and behaved like a Mac or an iPhone, even though they were just pictures and animations woven together with a little Lingo code. Even though his demos weren’t “real” software we could ship to customers, Director enabled Bas to make quick prototypes that provided a good sen

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