Hyping up your friends is actually a lot more fun than self-glorification. After a decade of Instagram, the whole “Look at this photo I took of what I’m doing” game is growing stale. In fact, it’s a bit asocial just lobbing your solo snapshots into the feed. A true social network doesn’t just make consumption social (Likes, comments, reshares), but... See more

My dear friend Jordan Richman reminded me last year—”It doesn’t matter how many followers you have. It matters who follows you.” This is certainly a truism to live by. It’s something young people seem to be realizing more and more by the day. Being back in New York, I’ve noticed young people seem disinterested in follower counts—perhaps to the poin... See more

“We want the discussions to be more than just about our product; that would be self-serving. We want it to be more than that. We see people sharing life’s successes and tragedies, setting goals and holding one another accountable.”

We wanted to explore what it would look like if we created a social-media platform that moves against hierarchy and making people into brands. What care and safety mean when creating online connections that feel more tender and meaningful and not so transactional and extractive. And we’re thinking about citation, ensuring that creators and people o... See more