About amo

ID by amo is a new kind of social profile that you make with your friends, on a limitless board.

No grid to curate, followers to collect, or meaningless story replies. Just you and the crew, sharing what makes you, you.

The bike rides. The sleepovers. Your first cigarette. Gossiping about your latest crush. Being consoled when they break your heart. Discovering a new city. Re-discovering your own (at 2AM). The hungover brunches. The tears. The laughs. The love. So many of the moments that shaped us were shared with friends. And then those moments started happening... See more

Hyping up your friends is actually a lot more fun than self-glorification. After a decade of Instagram, the whole “Look at this photo I took of what I’m doing” game is growing stale. In fact, it’s a bit asocial just lobbing your solo snapshots into the feed. A true social network doesn’t just make consumption social (Likes, comments, reshares), but... See more