a16z Podcast: The New Fan Club—Creators, Fans, and the Power of Markets (& Crypto) | Andreessen Horowitz

In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.

As a result, we’re now at a turning point, where fans and creators are trying to figure out how they can grow together and create more unique, interactive experiences. This is where crypto and creator coins come in. Fans get to be literal holders of a token demonstrating their superfandom of a creator or artist and can use that token as an access p... See more