a16z Podcast: The New Fan Club—Creators, Fans, and the Power of Markets (& Crypto) | Andreessen Horowitz

In the past few years, startups like Substack, Patreon, and Shopify have created alternative ways for creators to build businesses online through direct transactions, rather than advertising. This shift exposed a simple fact: in an ad-driven world, creators were generally under-monetizing their audiences.