Saved by Brandy Cerne
A unique brand resonance model guide for 2020
What makes it different to the long famed brand world is that it goes beyond creating a sense of the familiar which can be achieved via clever messaging and lifestyle marketing. Instead, a Brand Universe looks to expand its footprint across multiple cultural domains, and views them as genuine opportunities to forge connections and share real experi... See more
Christopher Morency • What Even Is a Brand Universe?
Best explanation I've seen of what makes a "brand"
By Scott Thomas, via @jessicahische https://t.co/noYygFHMdZ