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A Triumph of Avoiding the Traps (Published 2009)
After recognizing the extent of our vulnerability to the focusing illusion, I’ve come at last to appreciate a standard saying of Hollywood press agents: “There’s no such thing as bad publicity.” I’d always thought the statement nonsense, as there are memorable instances of bad publicity deflating the reputation and earnings of one or another high-p
... See moreRobert B. Cialdini • Pre-Suasion: A Revolutionary Way to Influence and Persuade
Gaga became a student of pop culture and, with a tenacity not many pop stars or businesses have, she armed herself with an understanding of what a culture embraces and why.
Jackie Huba • Monster Loyalty: How Lady Gaga Turns Followers into Fanatics
One of the rare inspirational subplots of our current financial panic has been the rise of Meredith Whitney. An obscure and little-noticed analyst of Wall Street banks, working for an obscure and little-noticed Wall Street bank (Oppenheimer & Co.), Whitney has become, in a matter of months, a woman who moves markets.
It all started back on Oct.... See more
It all started back on Oct.... See more
Top Financial News
A poorly managed brand is distinctly less consequential than a poorly managed soul—but, on the other hand, the consequences occur in this realm, not the next.