Saved by sari and
A Tale of Two Streets: Supreme vs Madhappy
In some ways, the many brands that sprinkle the Seaport District are not really the point. Sure, there are shopfronts everywhere you turn, but they’re part of a broader landscape of things to do and see. And the result is that shopping feels a lot more like a communal activity you might do after a meal with friends or a visit to a museum.
Elizabeth Segran • fastcompany.com
Today, we still have no idea what we’re doing, plugging different numbers into the combination lock until we get it open. Yet our brand is more profitable and notable than ever. Fifteen years is forever in streetwear, so why is The Hundreds still standing strong? My theory is simple. The Hundreds was never just about clothing. In the pure spirit of... See more
Bobby Hundreds • This Is Not a T-Shirt
Brand positioning boils down to one thing: Differentiation. And one way to be different is by aligning with a unique set of values. AND1 did this, aligning with the values of streetball: attitude and creativity. Nike, meanwhile, aligned with elitism and rigidity.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Although we had to fake the funk early to portray a certain elitist image, it’s just never been in our nature as humans to be snobs. Our top priority is to design and make quality product, but we also want people to be able to have fair access to our work.