A Strategist’s Go-To-Market Strategy Guide — rational vc

Entrepreneurial Strategy There are four things an entrepreneur needs: a good idea, a good team, a good product, and a good business model. Interviewing customers, assessing the market, building a MVP, and iterating are all tactics. In the long run, how do we dominate a significant market? In the short term, entrepreneurs tend to focus on a large ma... See more

The 6 guiding principles of Modern GTM:• Create content that can be discovered when people Google the relevant problem.• Design a free product that enables the USER to experience the value of the solution quickly.• Understand the distinct profiles and needs of USERS and BUYERS in a customer prospect and create material and process to optimize engag... See more