Traditional go-to-market (GTM) strategies rely on sales and marketing initiatives to lead customers through a marketing funnel or flywheel. The primary goal is to validate the product by identifying a pain point, finding a target audience, and building a cohesive strategy for pricing, product, distribution channels, and more.

But “go to market strategy” is the key word here. Again, most startups don’t even have a great product to go to the market with! If you use tokens as a user acquisition strategy without a great product, you are essentially wasting your marketing budget. And it’s a very expensive marketing strategy because the supply is limited and mistakes are irre... See more

Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products to customers. Most people, when they think about innovation, start with the product. Instead, the innovator should start by figuring out an innovative method for getting products t... See more