A Start-Up’s Unusual Plan to Suck Carbon Out of the Sky

Several of the big players have announced recently that they are turning carbon neutral, including Google, Facebook, and BCG. The most audacious strategies even provide a way to turn climate positive (i.e. removing more CO₂ than they emit).

Established “Big Four” accounting firms like KPMG and Deloitte, as well as tech giants like Salesforce, are creating tools for Environmental, Social, and Governance (ESG) accounting that help measure the carbon footprint of firms, among other things. Some companies combine carbon measurement with a portal for purchasing offsets, such as the Atlanta... See more

As an illustrative example: The city of Helsinki wants to reduce Helsinki’s annual carbon dioxide emissions by 80% by 31st of December, 2030, as measured by real-time data from NASA's carbon-sensing satellites. The city agrees to pay out $60 M in total when the reduction is achieved. It issues 600 000 carbon bonds redeemable for $100 at the date of... See more