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A Social Resurgence | Union Square Ventures
The rapid development of platforms and services that empower individuals to build a business around themselves is a major one. Top talent wants more control and ownership over their work, having options to transcend their reputation and financial success from a parent brand.
Brian Flynn • A New Media Structure: The Ownership Economy
Over the past century, technological advancements have massively reduced the cost and time needed to create and circulate content. Though this has liberated artists, consumers are now drowning in a virtually infinite supply of things to watch, listen to and read. The answer to a world where attention is the key constraint, not capital or distributi... See more
Tal Shachar • REDEF ORIGINAL: Age of Abundance: How the Content Explosion will Invert the Media Industry
I think success will be creating a vibrant community, particularly of creators, because I do think this sort of public space is really, even more than most other types of social networks, a place where a small number of people produce most of the content that most everyone consumes. So I think it’s really about creators more than it is about averag... See more
stratechery.com • Threads and the Social/Communications Map
The best brand managers are “curators of content” that are constantly hosting, producing, and managing cool stuff “instead of relying on industry-produced statistics or imagined audiences.”53 The result is a seamless web of brands and culture that is difficult to separate into clearly authentic and contrived categories.