🧠 A Primer on Social Money by Holyn Kanake

Social tokens are an intriguing category of cryptoassets. Using social tokens, creators and entrepreneurs can unlock new monetization opportunities leading to a tremendous amount of value being created by this emerging asset class.

I wonder if there are two angles to use crypto in “financing” for creators and communities. One is the traditional financing angle: people need money to create things. The second is that it’s actually all about distribution. Creators or communities often don’t need the money. For example, how much does it cost for Charli D’Amelio, the most popular ... See more

An alternative to the old-school endowmentapproach referenced to the left, an upstart socialjustice activist or a grassroots organization or anestablished nonprofit could create an NFT (or a seriesof NFTs) and sell them to their network of supporters.These digital goods could then be exchanged or sold,and the original creator would receive a royalt... See more

Social Money is a branded digital token that individual artists and creators can issue to their online communities. It allows creators to own, control, and coordinate the value that they create across media platforms. It’s kind of like a personal loyalty rewards program, but with added benefits (and risks) for both creators and consumers.