A New Media Structure: The Ownership Economy

Thus owning an NFT effectively makes you an investor, a member of a club, a brand shareholder, and a participant in a loyalty program all at once. At the same time, NFTs’ programmability supports new business and profit models — for example, NFTs have enabled a new type of royalty contract, whereby each time a work is resold, a share of the transac... See more

NFTs provide a new monetization channel for creators that complements existing channels. Instead of monetizing access or attention, NFTs monetize ownership.

Shared ownership is a characteristic you'll see carried across all areas of Web3, including how we think about companies and incentive structures around how business is done.