A New Marketing Behemoth Klaviyo : How 7 Key Benchmarks Stack Up in the S-1 by @ttunguz
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A New Marketing Behemoth Klaviyo : How 7 Key Benchmarks Stack Up in the S-1 by @ttunguz
Investors increasingly are investing in high growth/high quality CSS businesses.
cdn2.hubspot.net • Gp Bullhound Consumer Subscription Software Update Aug 2019 PDF
Credit Karma became a dominant player in the space, gathering over eighty million users, and in 2020 it was acquired by Intuit, a public company in the financial software space, for $7.1 billion.
Ali Tamaseb • Super Founders: What Data Reveals About Billion-Dollar Startups
The company was selling about $50k of subscriptions per week in January and sales grew steadily to about $200k during the last week of November. As with jobs sold on the site, there are no incremental costs associated with each dollar of subscription revenues, which makes for a very attractive business model.
FOLDS • LinkedIn Venture Capital Investment Memo from Bessemer Venture Partners -
You can use your data to power your customer acquisition, most notably with a data content loop. Data content loops can be simultaneously cheaper, more scalable and more defensible than most other go-to-market channels, as shown by Expedia, GlassDoor and Zillow.