A New Marketing Behemoth Klaviyo : How 7 Key Benchmarks Stack Up in the S-1 by @ttunguz

Customer.io’s 131% net dollar retention is comparable to Front (137%) and in the top quartile of IPO’ing companies

The company was selling about $50k of subscriptions per week in January and sales grew steadily to about $200k during the last week of November. As with jobs sold on the site, there are no incremental costs associated with each dollar of subscription revenues, which makes for a very attractive business model.

Tomasz Tunguz, a general partner at Redpoint Ventures, studied a metric called ROIC, or return on invested capital. ROIC is the number of revenue dollars that one dollar from VCs bought. Tunguz’s analysis demonstrated that the ROIC initially increased for SaaS companies—but has been on a…

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