A New Funnel for Music

This decision-making around how to price digitally scarce music and art illuminated to me that in a commodified streaming economy, most musicians don’t have the ability to set the price of their own creative output in the first place, and may be leaving money on the table in the process.

Sound, which lets musicians sell their songs as NFTs to their biggest fans, has been on fire in its first month. Its 5pm daily drops have become appointment internet, and it sold out its first 21 consecutive drops in under a minute each and paid out over $200k to artists (plus a 10% cut of secondary transactions, which have been very active). It wo... See more

Secondly, your strengths to distribution increasingly get fragmented. So in the early days of streaming Spotify as the leader was the dominant platform, but we've seen not only other large leading streaming platforms develop and we can get into that dynamic because that's a very interesting part of the market as well, but we've now started to see d... See more