A New Funnel for Music

On the opportunity side, NFTs could unlock special album incentives. You could get access to certain live stream. You can get limited edition albums. That's an interesting kind idea of incremental revenue for these players, but a key role for, as we've talked about, for these labels, is also this VC element to it. Imagine if I was a mid-tier artist... See more

Sound, which lets musicians sell their songs as NFTs to their biggest fans, has been on fire in its first month. Its 5pm daily drops have become appointment internet, and it sold out its first 21 consecutive drops in under a minute each and paid out over $200k to artists (plus a 10% cut of secondary transactions, which have been very active). It wo... See more