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Some charge a monthly fee to become a “Close Friend” on Instagram, while others are trialling WeChat’s new paywalls. In effect, content quality is becoming a focus.
Vogue • Influencers are putting up paywalls. What does that mean for brands?
Influencers and creators are small businesses and if you think about all the things that small businesses need these days to succeed, they will be repurposed for the influencer marketing space.
Kate Clark • Venture capitalists ‘like and subscribe’ to influencers
“Monetizing your social presence has traditionally only been accessible to those with a large following that can secure big brand deals,” said Cole Mason, the co-founder and chief executive of PearPop. “This is no longer the case. The idea for PearPop democratizes creator monetization by providing something that makes a lot of sense for creators wi... See more
Taylor Lorenz • For Creators, Everything is for Sale
2. The strategic play: It collects payment information.