A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
nobodyreadsads.com
Saved by Alex Dobrenko and
A little corner of the internet to find old and new print and outdoor ads + ONE thing each ad does well.
Long copy – more than 350 words – actually attracts more readers than short copy.
David Ogilvy • Ogilvy on Advertising
And so the reverse brand tries to concoct an unlikely brew, consisting of something less, but something more, too. It looks to create a symbiosis of elements that we’ve been trained to believe don’t belong together. The idea is to be an oxymoron, and an agreeable one at that.
Youngme Moon • Different: Escaping the Competitive Herd
“There are your people! There are your headlines!” Blockbusters and magazines use clear, simple language—small words and terse sentences—to appeal to a huge, diverse audience. As a copywriter, you must watch these films and read these publications, even if they don’t inherently interest you.
Eddie Shleyner • Very Good Copy: 207 Micro-Lessons on Thinking and Writing Like a Copywriter
Eugene Schwartz , the mastermind behind many brilliant advertising campaigns, on how to write a good ad:
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the hop... See more
“Let’s get right down to the heart of the matter. The power, the force, the overwhelming urge to own that makes advertising work, comes from the market itself and not from the copy.
Copy cannot create desire for a product. It can only take the hop... See more