Saved by Emilie Kormienko and
A jargon-free go-to-market strategy template
form of a one-or two-page brief about each of the following areas: Product Customer and their problem Channel and pricing Demand creation Market Type Competition
Steve Blank • The Four Steps to the Epiphany: Successful Strategies for Products that Win
Market Development Strategy Checklist. This list consists of a set of issues around which go-to-market plans are built, each of which incorporates a chasm-crossing factor, as follows: • Target customer • Compelling reason to buy • Whole product • Partners and allies • Distribution • Pricing • Competition • Positioning • Next target customer
Geoffrey A. Moore • Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers (Collins Business Essentials)
![Thumbnail of What is a Go-to-market Strategy? [7-Step Guide for 2023]](https://www.cognism.com/hubfs/what-is-go-to-market-strategy-featured-banner-blog%20%20%281%29.png#keepProtocol)