A guide to building a Minimum Viable Community (MVC)

The Bacon Method for building communities: 1) Produce mission and value statements, 2) choose your community engagement model, 3) define what value you want to deliver, 4) produce your big rocks (broad objectives for the next year), 5) know your audience and build audience personas, 6) design your on-ramp and engagement model, 7) build your quarter... See more

This is just one of many drafts you can use, but the takeaways: Keep it simple, Keep it honest, Personalize, personalize, personalize. Again, your first 100 members are going to be brought on by processes that don’t scale: personalized outreach, 1:1 calls, personalized follow ups, personalized suggestions, personalized emails. Which brings us

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Communicating a shared purpose helps to set expectations for participation and fosters organizational health. As opposed to being everything to everyone, a DAO needs to understand what drives its community and serve that community well in accordance with its mission. This first step lays the foundation for a strong community ethos, which facilitate... See more

What is something your people can’t do solo? Or that would be better in a group? The more compelling the shared activity, the more likely you are to spark a community. Is the activity purposeful? Tie the activity back to your community’s purpose. And communicate that purpose explicitly, as Gavin Pretor-Pinney did when he formed the Cloud Appreciati

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