What’s unique about product-led communities is that they orient around a product or service that helps people achieve a valuable future outcome. These future outcomes can be individual (better health, professional advancement, cultivation of skills or hobbies, or overcoming a struggle, such as an illness, divorce, loss of a loved one, etc.); team-c... See more

Outcomes for go-to-community need to be measured by the growth and retention of the community itself, as well as by less tangible but equally important qualities such as the number of new relationships, the amount of trust developed, or even degree of self-actualization. Incentives are where it all comes together; “show me the incentive and I will ... See more

1. A shared purpose and values.