Startups also have a true north, a destination in mind: creating a thriving and world-changing business. I call that a startup’s vision. To achieve that vision, startups employ a strategy, which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be. The product is the

Should you channel your budget into search engine pay-per-click advertising or would you be better off focusing more on long-term optimization for organic search results, coupled with a sprinkling of display ads on prominent, high-traffic industry websites?