A Designer’s Guide to Parkinson’s Law of Triviality

Coding up the simplest thing that could possibly work is really about this: If you can't keep five things in your head at one time and make a decision, try keeping three things in your head. Try keeping just one thing in your head, and see if you can make a decision. Then you can think of the next thing. And amazingly, when you write some of this d... See more

Even when doing concept work, you often need to focus your efforts. The design concept should feel like an exciting evolution of the product. A redesign should not completely disassemble the product to its atomic parts. While you might have ambitious goals, you also have to be realistic and manage risks.