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The creator economy is in the midst of a decisive shift—from a “bigger is better,” ad-driven revenue model to one of niche communities and direct user-to-creator payment.

As it stands right now, creators earn revenue via a small percentage of rev share from advertising, or sponsored posts. In Rally’s vision for the future, creators will be able to grow their audiences and earn more revenue by building their own virtual economy fueled by their own Creator Coin, where they can offer and reward new digital collectibles... See more

The creator economy is no longer just about providing value to the platforms. It’s about new forms of direct creator-community relationships