Brand-owned livestreams: A regular campaign used to garner users, increase loyalty, marketing and promotion, and answer questions from audiences in real-time. Self-running livestream is a long-term day-to-day operational strategy for brands to educate their potential consumers and activate existing customers.

The average time users spend on Versihop has gone up 50% since the live video update, and the streams are generating a 4x higher conversion than the overall rate. Khan views video as a means of helping shoppers to discover the independent brands the platform specializes in. Verishop does not provide user or sales numbers, but its base is 80% female... See more

Use of the online video platform continued to surge in recent months as brands and merchants impacted by Covid-19, including mall operator Intime and furniture retailer Easyhome, increasingly turned to livestreaming to resume operations.

Already the norm in Asia, Coresight Research predicts that the livestream shopping market is poised to reach $6 billion this year and $25 billion by 2023. In the social media space, Facebook, TikTok and Google-owned YouTube are turning to e-commerce and affiliate marketing as another means of monetizing content creators, whose videos garner hundred... See more